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12 tips for creating a must-read business blog

Jennifer Lonoff Schiff | Aug. 3, 2016
Business owners, bloggers and online marketers discuss what small businesses can do to drive traffic to their blogs, increase their page views and keep readers coming back for more.

12. Use analytics to find out which posts get the most views. “As you start to gain traction, see which [posts and] keywords gain the most traction, by using either Google Analytics or a CMS, and then target those [topics and/or words] as you continue writing. [This] will help [improve] your organic search,” as well as help you deliver what your audience wants to read, says Wasson.


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