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BLOG: 3 mistakes Motorola's making with the Moto X launch

JR Raphael | Aug. 26, 2013
The phone offers an outstanding overall user experience but the same can't be said for its launch.

Personally, I'd never buy a phone on contract again — and I'm far from the only one, particularly when it comes to the Android power-user crowd. While youcan pay full price to get a Moto X without the contract, you'd still be getting a carrier-specific model that, as far as we know, will be locked down to that one carrier. Not cool.

Again, this may boil down to business: Selling an unlocked phone, especially if the price is right, could undercut carrier sales and upset important people. Maybe Moto's hands are tied. Maybe the company's just biding its time until it can unleash the unlocked beast.

For the moment, though, it's a point of frustration for consumers who might otherwise be ready to pull the trigger on a purchase.

The Moto X has enough good going for it to make up for these minor missteps — and with any luck, most of them will be moot points soon enough — but still, for a phone that's so damn good, you hate to see these sorts of launch-related lapses getting in the way.



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