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BLOG: Citrix takes big leaps forward with digital workspace delivery

David Johnson | May 27, 2013
Forrester believes that Citrix now has the most complete portfolio in the industry for delivering Digital Workspace Experiences on the widest range of devices and operating systems, and is ideally positioned to support BYOD initiatives while achieving the conflicting goals of improving both employee freedom and IT comfort.
There are very few companies in technology who truly understand that "consumers" and workers are the same *people*. Citrix is one of them. Consumers are consumers because they have jobs, and they get out of bed in the morning to go to a place where they earn money in exchange for their time and work to further their employers' objectives. It really is that simple. Yet most tech companies pay lip service to "consumers" while they target most of their resources on the stated needs of enterprise IT, and the implications of this abstraction are profound.
Citrix lives for achieving the conflicting goals of employee freedom and IT comfort
I believe Citrix understands this and while their POs usually come from enterprise IT, their vision and purpose as a business are to meet the needs of workers in their daily lives. But how? For one thing, this is a business where nuances are important. Precisely where technology providers draw lines between employee needs and IT needs determines whether employees will embrace it or reject it, but we also believe it goes much further. When a person reaches an artificial barrier, or seemingly arbitrary "policy" gets in the way of what they see as their good, honest attempt to get hard work done, their next thought might just be: How stupid do they think I am? Don't they trust me? And so goes the path of building frustration and draining trust out of the organization as a direct result of poor workforce computing strategy and choices, followed by enormous time and energy spent getting around the barriers.
CEO Mark Templeton describes what exceptional IT leadership looks like
This understanding is evident here in Anaheim, California this week as Citrix is enjoying its largest Synergy event ever, and I'm more convinced than ever as to why this is the case. Mark Templeton, Citrix's CEO, hosted an analyst Q&A session on Wednesday and I had the chance to ask him a singular question: What does exceptional enterprise IT leadership look like? It's not often we get to see a CEO taken off his feet for a minute - especially because analysts have a well-earned reputation inciting controversy - but what followed was illuminating, and an insight into the kind of leader Mark Templeton is for his organization and for Citrix's customers. Here's what he said (paraphrased for simplicity):
 
Bravo! This ethos aligns well with Forrester's Workforce Enablement Playbook, and it comes out clearly in Citrix's investment priorities and in what was announced at the keynote on Tuesday morning.
 
My favorite announcements:
 
What it Means:
Forrester believes that Citrix now has the most complete portfolio in the industry for delivering Digital Workspace Experiences on the widest range of devices and operating systems, and is ideally positioned to support BYOD initiatives while achieving the conflicting goals of improving both employee freedom and IT comfort.

David Johnson serves Infrastructure & Operations Professionals at Forrester.

 

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