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BLOG: Facebook is broken

Michael Gazeley | May 11, 2011
Business continuity issues are forced on you by Facebook.

For many, Facebook has become the new e-mail, the new Web, and the new messaging system; it is in many ways the modern face of the Internet. Internet 2.0, as some have dubbed it.

Who can afford to be excluded from such a massive portion of the Internet connected world?

Now imagine if one single company owned the global e-mail system, access to all Web pages, the ability to message other people, and indeed the Internet itself.

Then imagine that one single company decided to write, and use, an autonomous computer algorithm, to cut people off from the Internet as it saw fit. No redress. No comebacks. No phone number to call. Not even a human being seemingly involved.

Well, you don't have to imagine very hard. That is essentially what Facebook is already doing.

Let's recap for a moment. Facebook suggests friends you may want to connect to. Facebook presents you with 'one click' ease of use if you want to follow their suggestions. Then Facebook bans you for clicking on the very friends that they suggested you click on!

In what world does that make sense? Facebook proves yet again, that common sense is not so common.

There is no way you can easily know if your old school friend wants to be your current Facebook friend. You might find that some co-workers like to 'friend' all their colleagues, while others want to completely separate their work and private lives. You may even discover that some real-life friends that you see regularly, only like to use Facebook for their extended family. Everyone is different; fair enough. That is their prerogative.

But when you click that '+1 Add as friend' button, Facebook is making you roll its dice.

If anyone you are sending a request to doesn't agree, you can get banned. Seemingly, if you send 'too many' requests; or if the people you send requests to don't respond quickly enough; you can get banned too.

Facebook simply bans you. They don't tell you why. There is no redress. There is no one you can ask to 'sort it out.'

You are simply banned from the use of various critical Facebook functions; maybe for 2 days, or 7 days, or a month, or your account may be deleted altogether.

So clicking on an old school friend Facebook suggested to you on a Sunday night; could seriously impact your business on the following Monday morning. Yet you have literally no one you can contact, or get any help from. This is totally insane.

Unfortunately however, Facebook has gone so far past the 'tipping-point,' that short of Google, it is hard to imagine how any company could take on Facebook and win. (Google is rumoured to be launching a competing social network soon.)


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