o As part of an operator's quadruple play strategy - TV, broadband, fixed and mobile services, they can converge into an OTT application which is device agnostic.
o Create an IP Messaging subscriber base early with relevant subscriber profile information, which can be monetisable when RCS is ready to be deployed in the region.
Operators in the region are taking small steps in the right direction with their own OTT apps. When RCS is fully adopted and deployed, it will bring back control to operators and provide seamless connection between networks while offering a richer messaging experience to users.
The writer is senior vice president and general manager for Asia Pacific, Acision.
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