Investing in personalised experiences
Industry-leading companies have evolved their thinking from bringing customers to a point of contact to creating flexible contact environments. Today, we see retailers deploying store-owned interactive platforms that share product and price information via mobile phones and tablets to personalise the in-store experience for their shoppers. Connecting directly with each shopper also means the ability to offer instant gratification, thus promoting new avenues to create greater customer loyalty. Enterprise mobility ultimately empowers service organisation, such as retailers, hospitals and educational institutions, with the ability to meet the unique needs of each customer and to be part of the customers' experience at every touch point.
The wireless workplace is the bold new face of future enterprises. A reliable and intelligent wireless network and enterprise mobility tools are the keys to competitiveness and success in this new era of hyper-connectivity.
Sign up for Computerworld eNewsletters.