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Could instalments be the key to loyalty in E-commerce?

Yvonne Tan, Strategic Alliances Manager APAC, Global eCommerce, Worldpay | June 15, 2016
In its latest Global Payments Report, Worldpay found that Alternative Payment Methods (APMs) are also gaining traction beyond Asia Pacific.

Throughout the history of consumer borrowing, our purchasing preferences have changed with the advent of new payment types. In each of these cases, those businesses that met shoppers' new expectations moved forward with them while those that did not remained stuck in time. Today, an entire generation of young people need a cost-efficient way to make purchases without running into credit troubles. And while the concept of paying by instalments is by no means new, the potential size of the millennial market has made adapting instalments for the digital generation a natural next step for merchants in Asia and around the globe. 

 

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