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Don't forget to get real

Andrew Smart | Nov. 19, 2008
Dont be afraid to stick your head into some colored mud and see where the experience takes you.

I was also pleased to see several people I knew at the event and to make new friends, and to connect with them on different levels through the artists work.  I think the gravity of these unexpected personal benefits would be difficult to generate online.

I love print, digital and event media for different reasons and they each have their strengths.  But I also think that they work best when they are integrated and customized to enhance your life.  Events for me are the pinnacle of this approach and art may be among the most powerful stimulants.

So embrace digital media for all it has to offer, but dont forget to get real, and personal, out there in the physical world.  Dont be afraid to stick your head into some colored mud and see where the experience takes you.  You might be surprised at what you learn and who you meet along the way.

Andrew Smart is the regional director of Fairfax Business Media and publisher of MIS Asia. 

 

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