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Dropbox Enterprise vs Box: Dropbox's cloud storage pushes into the enterprise

Scott Carey | June 24, 2016
Can the easy to use file sharing platform take on its corporate rival Box, and win?

There were employees that wanted to carry on using Dropbox though. "Around 70% of employees had Dropbox accounts already but now "the creative teams have taken to [Box] fantastically," Lindsay says.

Case study - Dominic Shine, CIO at News Corp

Alternatively, Dominic Shine felt a transition to Dropbox would be smoother than trying to educate News Corp's 25,000 staff how to use an unfamiliar product.

"The reason we chose Dropbox was because we already had a strong usage of the product amongst our employees," says Shine. "People were brining their personal Dropbox into work. We already had 7,000 employees using it, and since rollout we have half the organisation taking it up."

Video file sharing has been particularly successful, as Shine cites the example of Wall Street Journal journalists "using Dropbox as their entire solution for creating video in the field, sharing, commenting, previewing, editing and storing the final cut there."

Shine was personally responsible for moving News Corp into the cloud and using Google Apps, however "we found [Google Drive] wasn't strong for collaboration for all sorts of other content files that aren't Google docs. We found people don't enjoy using Drive for that experience and started to use other tools. So the employees voted with their feet essentially."

Shine says he opted for Dropbox because of its superior user experience (UX), paired with the improved administration capabilities around permissions and security. "We wanted to have our cake and eat it," he explains, "to have the scaleability and the security, but also the agility for the end user, who is on the road, enjoying using the product."

Case study - Paul Saunders, CTO at the University of Dundee

When he joined the University of Dundee two and half years ago Paul Saunders found that students and staff were already "using every possible file share you can imagine." Saunders has been tasked with modernising IT at the University from top to bottom, starting with the introduction of Office 365 and Box for file sharing and collaboration.

Saunders is a self-professed fan of the Dropbox platform from a UX perspective, so why did he opt to take the University to Box? "It's nothing about the product," he explains, "everyone recognises that but, and this is my personal opinion, I feel they [Dropbox] came in with a little bit of arrogance, as in 'why wouldn't you pay all this money for us, we're the best?' but when you don't have the money it becomes a vanity argument."

Saunders contacted Dropbox in September 2013 and maintained a dialogue for a year, but when he asked if they could offer the university a scalable product he was told: "'We don't have any offering for universities, we can give you Dropbox Business,' but that was cost prohibitive at our level."


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