4. Customer experience is crucial
According to analysts at IDC the market for customer communications management is set to grow at an average of 8 percent over the next 5 years. Tailor-made communication processes will play a key role. Only dependable, secure and customized business communication facilitates close customer relations and customer retention, helping companies to gain a significant competitive advantage on markets which are saturated and highly competitive. Thanks to reliable provision of services, automated process communications and integration, as well as transparent reports, enterprises can now use innovative communication services to carry out transactions more efficiently and ensure faster interaction with customers. These services can ideally be integrated seamlessly into business applications by means of standardized APIs and adapted quickly and flexibly to meet new requirements at any time. They moreover fulfill the most stringent requirements for security and compliance.
5. Steeper communication requirements for IoT
No matter whether you're thinking of household appliances, cars or industrial robots - an ever growing number of devices and appliances are now networked with each other in the Internet of Things (IoT). A substantial part of the product's usefulness will in the future lie in the intelligent combination or software, sensors and communication. In order to ensure a secure and integrated flow of information throughout all parts of the process chain, various application and communication protocols have to be interlocked with each other. Special cloud solutions for information logistics facilitate the efficient and secure interchange of data between all connected platforms. Business-relevant information is also always delivered at the right time in the format that is most suitable for the recipient. On request, the data can also automatically be converted into other communication standards.
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