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Is your cloud helping you win in the ‘Age of the Customer’?

Martin Bishop, Head of Network Applications and Services, Telstra Global Enterprises and Service | April 9, 2015
Telstra's Martin Bishop identifies the top tips for how businesses can build a customer-centric cloud, enabling them to effectively satisfy increasing demands.

Keep Customer Focused

Assist yourself to focus on the areas of your business that add direct value to customer service by adopting an infrastructure-as-a-service (IaaS) cloud solution. This helps enable you to outsource the more routine tasks involved in controlling your IT infrastructure, such as managing hardware, data, and services to external providers, so that you and your IT organisation can concentrate on providing services which meet consumer needs and grow your bottom line. 

In fact, the main benefits of IaaS - helping to improve efficiency, reduce costs, and enhance data insight - closely align with modern IT objectives, making it the ideal cloud solution in the 'Age of the Customer'. Another key benefit of IaaS is that it transfers the capital cost from yourself to your cloud provider.

Similarly, the best IaaS vendors operate research and development operations enabling them to deliver a cutting-edge platform with a rapid and ongoing cycle of innovative new features. This empowers you to rapidly take advantage of the latest IT services - without having to upgrade the platform yourself - helping you get ahead of the competition.

Objectives and Capabilities Aligned

When selecting your customer centric cloud provider, be sure to choose one whose capabilities align with your business objectives. For example, if you have aspirations to expand your business into international markets, you will benefit greatly from choosing a vendor with a global presence to ensure a consistent consumer experience.

Finally, in the same way your customers demand a superior level of service, you should expect the same from your cloud provider. From user experience, end-to-end service management, and cloud integration, the service you receive must empower you to cater to the needs of your consumers' buying habits. While hybrid cloud delivers the ideal platform for both provider and consumer in the 'Age of the Customer', a successful relationship must also be built on the vendor's commitment to quality of service.

Across all sectors, competition for business is both fierce and increasingly international. Adopting hybrid cloud allows you to achieve the advantages of both public and private cloud, empowering you to get ahead of your competitors by delivering the service your consumers expect.


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