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Learn to speak Non-Geek to promote Green IT

Ross O. Storey | Oct. 28, 2008
Any CIO who presents technical statistics to their CEO in these terms, will be almost instantly understood, instead of having to further explain what is a terabyte.

It was very refreshing to hear these sometimes complex concepts be outlined in terms that even non-geek CEOs could understand. Many of the senior IT executives could be seen taking notes at the NCS-EMC event, and so they should have, because the event provided some very valuable advice.

Ross O. Storey, currently the Managing Editor of Fairfax Business Media Asia, is responsible for the editorial content and production of MIS Asia, CIO Asia, Computerworld Singapore and Computerworld Malaysia magazines.


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