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More than one way to win a sale

Ross O. Storey | June 1, 2009
The mistake that vendor presenters too often make

My publisher wants to implement this idea at our MIS Asia IT Summits in July, so I need to know how our valued senior IT executive readers and Web surfers feel about this issue. What would you like to say to the marketers of IT products and services when it comes to what you want to hear from them at our industry events and how should the community discipline the errant ones? Drop me a line (or respond below) because I am very interested in hearing what you have to say.

Ross O. Storey, currently the Managing Editor of Fairfax Business Media Asia, is responsible for the editorial content and production of MIS Asia, CIO Asia, Computerworld Singapore and Computerworld Malaysia magazines.  


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