7) There is always a scapegoat Beckham in 1998, and many managers in numerous campaigns. The title went to Ronaldo in 2006. Only after a defeat to Brazil is no scapegoat sought, because defeats to Brazil are considered acceptable, say the authors.
8) Schizophrenic England The book points out that the match where England gets eliminated is usually the most watched British television programme of the year. It therefore educates the English in two contradictory narratives about their country; one, that England has a manifest destiny to triumph, and, two, that it never does, according to the authors.
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