5. The Transaction Superhighway - Tech Savvy Consumers Will Begin to Travel in the Retail HOV Lane. 2015 will be the year that tech savvy consumers say goodbye to standing in long lines. The proliferation of online ordering and in-store pickup will continue but the trend will become more widespread as the user experience becomes more streamlined and reliable. Retailers will also start exploring the crossroads of the Internet of Things and predictive analytics to enable "predictive selling." For example, the connected home will enable certain retailers to break down even more additional road blocks and offer consumers products they may have not realized they needed, such as milk or water filters. With an alert to the consumers phone followed by home delievery, the only action needed from the consumer was to open the alert and press buy.
As we continue to see trends like Internet of Things and connected devices taking off in Asia Pacific, 2015 will see organizations acknowledging the realities of the citizen developer. The respective lines-of-business will become more equipped to manage their own development projects, while seasoned IT professionals will be tasked with more migration and maintenance requests - from UI design to data integration to load testing.
Both IT and business users will have a meaningful impact on application development, and they will work more closely together. The winners will choose the right tools and identify the most collaborative and efficient approach to delivering purpose-built applications that are easily consumed and provide the necessary integration and analytics to drive the business forward.
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