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World Backup Day brings home the significance of data

Jan-Jaap Jager | April 14, 2015
Backup is critical – yes, strategic – to every business because your business runs on data and backup is the only way to protect it.

Not everyone knows that on March 31, the World celebrates Backup Day (www.worldbackupday.com).  This is the day you need to backup something important because on April Fool's day someone might just play a bad joke. Certainly, being in the business of data backup, disaster recovery and cloud, we in Acronis could not leave a date like this unattended. Over the years, we have held contests  where people could tell the most amusing stories about data loss. Those stories, while amusing to read, have had a strong sense of loss attached to them.

If one were to think of ways our data may be lost, there may be many. There are many researches and surveys done in this regard. Beyond the statistics they also indicate an interesting trend of how it could impact just about anybody - from an individual who loses life time memories in the form of photographs to large corporations who could go bust as well.

Losing data

In Fukushima, Japan, the percentage of data loss due to the natural disaster was greater at a certain moment than it was in other places. Incidents like the Typhoon Haiyan in Philippines, the floods in Malaysia, earthquakes in Indonesia or even a software or hardware glitch can result in lost data. Data loss occurs more often than ever. In fact, it is NOT a question of IF you will experience data loss but rather WHEN it will happen.

In January 2014, Coca Cola issued a warning that some 74,000 current and former employees and other individuals that their personal information may have been compromised because of stolen laptops over a period of time at their headquarters in Atlanta, USA. Also, in another significant public admission in October last year Dropbox said that an issue in its Selective Sync application caused some Dropbox users to lose files they thought were safely synced to the cloud. And this was not the first time Dropbox had issues with the security or reliability of its service.

Today, most people know what an anti-virus software is. It is certainly very useful in protecting you from a variety of threats, however only a small percentage of all data loss occurs from viruses! Or, human error. It would seem that destroying an email thread history stored in your email service or in your Facebook chat is impossible. But you only need to make one small mistake to lose your important data. Or, for example I have a smart phone from one very well known company, and my wife has the same kind of phone. We both had all our phonebook records erased within one month's time. Those are purely software problems. Luckily we had backup copies. Contacts in the phone book (especially work-related) can be categorized as mission critical data.

 

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