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10 innovative ways companies are using IBM Watson

Margi Murphy | June 24, 2016
Which companies are using Watson's big data and analytics to power their business?

5. IBM Watson: Citigroup

IBM Watson: Citigroup
© iStock/Ymgerman

In 2012 the US based multinational banking company Citigroup explored Watson's analytics with the aim to improve customer relationships and interactions in the bank. 

Citigroup aimed to use Watson to gather vast information from customers and provide suggestions to improve customer interactions, evaluated risk and identify opportunities and data patterns.

6. IBM Watson: Cloud start-ups get free credits and access to Watson APIs

IBM Watson: Cloud start-ups get free credits and access to Watson APIs

IBM launched its global entrepreneur program for cloud startups in 2014. It offers startups $120,000 worth of free cloud credits, as well as connections into IBM's vast global network of enterprise clients, consultants, innovation centres and more.

IBM unleashed its Watson APIs on Bluemix, IBM's open, public cloud development platform - giving any developer with an internet connection the power to build with the latest cognitive computing technology, spurring them to develop apps which can think, learn and solve problems. 

7. IBM Watson: Science and Technology Facilities Council uses Watson to help GlaxoSmithKline, emergency services and construction business

IBM Watson: Science and Technology Facilities Council uses Watson to help GlaxoSmithKline, emergency services and construction business

Science & Technology Facilities Council's (STFC) Hartree Centre has created a big data innovation hub using IBM Big Data and Analytics technology to help organisations solve complex business problems and achieve competitive advantage.

Hartree Centre provides advanced computational and data analytics facilities as well as access to data scientists for customers looking to tackle masses of unstructured data.

Democrata, a UK construction company - is using the powerful analytics at Hartree Centre to automate environmental impact assessments and better predict risk. Surveys are required to analyse a multitude of data sets to understand the impact of a high speed rail link or a new road. In the past this has been a slow and cumbersome task. But now, using big data analytics automated searches and queries on disparate data sets means faster and cheaper decision making for large engineering and construction firms. 
  
KnowNow Information, an IBM Business partner is helping local government emergency service providers improve their decision making and resources planning. Using the Hartree Centre big data analytics technology and data scientists, the emergency services provider can now see patterns of incidents across their territory and the system can begin to predict where and when to allocate resources. This has the potential to save time and money for all emergency response teams.   
  
Global healthcare company GSK is working with the Hartree Centre to develop clustering techniques similar to that used on social networking sites to enhance the understanding of these relationships. 'Disease mapping' looks at a wide array of source data from various journals and other records to identify correlations between genes, biological processes and known diseases. 

 

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