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10 innovative ways companies are using IBM Watson

Margi Murphy | June 24, 2016
Which companies are using Watson's big data and analytics to power their business?

8. IBM Watson: Cleveland Clinic

IBM Watson: Cleveland Clinic

US-based not-for-profit the Cleveland Clinic has begun a pilot program using IBM's Watson cognitive computing technology (through the cloud) to research new cancer treatments.

Typically, doctors do not have the time or resources to research specific treatments based on a patients cancer type along with their DNA. The Cleveland Clinic hopes to change this, and IBM's Chairman and CEO Ginni Rometty said researchers at the clinic are using IBM's Watson Genomics Analytics to track patient's genes.

9. IBM Watson: Standard Bank

IBM Watson: Standard Bank

Standard Bank uses IBM Watson to speed handling of customer queries, allowing it to identify customers quickly so they can respond in faster time. 

"The ultimate beneficiaries of the project will be our customers for whom the process-known as 'cognitive computing' will undoubtedly bring many benefits as we continue to identify innovative ways of doing business and build a bank for the future," said Vuyo Mpako, head, innovation and channel design, Standard Bank.

10. IBM Watson: Under Armour

IBM Watson: Under Armour
© Pixabay

Sportswear brand Under Armour has partnered with IBM to produce in-depth health and fitness insights though digital health and fitness applications and powered by Watson. 

Under Armour has created an app using Watson's analytics to pool personal, physiological, behavioural and nutritional data. The app will act as a personal trainer, providing users with suggestions for optimal health and fitness based on Watson's analytic insights.

Source: Computerworld UK 


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