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6 ways video can boost your business

Jennifer Lonoff Schiff | June 10, 2016
Experts in marketing, sales, customer service, and employee recruitment and training discuss how video can help your business in multiple ways.

“Video-based learning provides an engaging format for on-demand training that increases retention, so new hires get ramped up faster,” says Brendan Cournoyer, vice president, corporate marketing, Brainshark, a sales enablement solutions company. “It’s also a great way to keep sales [and customer service/support] people continuously prepared with quick-hit learning content. Sales reps are often on the go, so a short video that breaks down a new product offering is preferable to reading through a text-heavy tech document.” 


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