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Amazon to allow ads opt-out on Kindle Fire HD for $15 upcharge

Christina DesMarais | Sept. 10, 2012
Amazon doesn't want to drive even more customers Apple's way, so it has done an about-face on its decision to include ads on the lock screen and main home screen of its new Kindle Fire tablets and is letting buyers opt out -- for a $15 upcharge.

Perhaps most importantly, the Kindle Fire HD offers double the storage plus 4G connectivity at the same price as a Wi-Fi-only iPad.

The $499 Kindle Fire HD 8.9-inch 4G comes with 32GB of storage and a 4G radio, while the same money buys a third-generation Wi-Fi iPad with 16GB of storage. In comparison, a 32GB 4G iPad costs $729.

If you put 4G connectivity aside, the Kindle Fire HD becomes an even fiercer rival to the iPad. A 16GB Wi-Fi-only 8.9-inch Fire HD costs $200 less than the comparable iPad, and even $100 less than the $399 iPad 2 Apple is selling (which costs $529 with 3G support).



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