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Asia Pacific EA market to reach US$8.6 billion by 2016

Anuradha Shukla | July 18, 2012
The enterprise applications market is reviving slowly, according to IDC.

Asia Pacific enterprise applications market is set to  reach US$8.6 billion by 2016, according to the latest IDC Asia/Pacific Semiannual Enterprise Applications Tracker.

Although this market was slow to revive, it was able to reach a 9.8 percent growth year-on-year (YoY) in the Asia/Pacific excluding Japan (APEJ) region in 2011.

The research firm notes that the enterprise applications (EA) software market is undergoing a major transformation due to new technology trends and it has presented several opportunities to the vendors in this space.

These developments will result in the growth of EA market but it may be impacted by the negative economic sentiments in the APEJ region.

"Although the economy hasn't revived completely, it has been showing some optimistic signs; uncertainties and risks continue to propel the usage of enterprise software to reduce cost, improve productivity and efficiency, and mitigate risk," said Sabharinath Bala, research manager of IDC's Asia/Pacific Enterprise Applications Software Research.

Acquisitions in the EA market

Countries covered in IDC's Asia/Pacific Semiannual Enterprise Applications Tracker include Australia, New Zealand, South Korea, India, China, Taiwan, Hong Kong, Singapore, Malaysia, and Thailand.

The study shows that acquisitions were rampant in the EA space with few major vendors wanting to add technology and delivery capabilities to their existing portfolio.

Few of these acquisitions have already given returns, says IDC that has identified SAP, Oracle, UFIDA, Infor, and Microsoft as the top five vendors in the EA market.

Vendors like, Bokesoft, and JDA Software have a strong position in secondary market areas like customer relationship management (CRM) market and product supply chain (PSC) market.

The CRM market saw a minor increase in percentage share in 2011 and stood at 23.3 percent as compared to 22.7 percent in 2010, at the secondary market level.


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