Hewlett-Packard (HP) announced on April 13 new offerings in its Application Transformation solution portfolio, which, representatives of the vendor said, now gives enterprises all the hardware, software and services they need to assess, modernise and manage–i.e. in entirety “transform”–their various applications.
The portfolio, which is completely in line with HP’s “instant-on” proposition, now includes the following.
• HP Application Portfolio Management (APM) software, which is delivered as a service to enable user organisations to quickly identify areas for portfolio rationalisation using fact-based analysis against a set of enterprise goals.
• HP Applications Rationalization Services, which enables enterprises to “build a complete applications inventory and identify duplicate and redundant capabilities” that can be removed to lower total cost and raise operational efficiency.
• HP Applications Transformation to Cloud Services, which enables client organisations to “analyse their application and infrastructure environments to determine [their] Cloud suitability” and to craft a roadmap for moving their applications onto the Cloud.
• HP Application Transformation Services for Client Computing, which enables enterprise customers to modernise their client device environments to Windows 7, and thereby deliver greater productivity, mobility and security.
• HP Fortify Real-Time Hybrid Analysis, HP Fortify 360 and HP Application Security Center, which together empower enterprises to “proactively deliver the application security intelligence required to effectively manage risk.” (HP Fortify Real-time Hybrid Analysis offers application security analysis; HP Fortify 360 is a suite of solutions for identifying, prioritising and fixing security vulnerabilities in software; and, HP Application Security Center is a family of solutions put together to help customers effectively address their application security management needs.)
• HP Cloud Service Automation 2.0 software, HP Exchange Services for Private Cloud, and HP Enterprise Cloud Services for Microsoft Dynamics CRM—all of which are meant to enable clients to move onto the Cloud with increased flexibility and speed.
On the day of the announcement, we managed to speak with Ruma Balasubramanian, VP, Sales, Enterprise Services, HP Asia Pacific and Japan, and Anthony McMahon, VP, HP Software, HP Asia Pacific and Japan, about what the new offerings really mean to customer organisations and HP’s business moving forward.
Why these new offerings now?
Ruma Balasubramanian: We had talked to a number of clients overall in the industry and one of the things that they told us was that after a protracted period of recession they were in the process of trying to figure out how they could move from the context of cost cutting to more of an innovative and growth type of framework within their organisations.
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