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Assess, Modernise, Manage

Teng Fang Yih | June 13, 2011
HP’s Application Transformation proposition in context.

Take for example, Meridian Energy, which is New Zealand’s largest electricity generator. The senior executives at Meridian Energy had an innovation agenda that pretty much revolves around developing a platform for renewable energy and developing a market for that within New Zealand. We are basically looking at their applications and making sure that they’ve got the right application functionality, and that their apps are residing on the right infrastructure that allows them the flexibility to grow around that innovation agenda.

What is your go-to market strategy for this portfolio?
Ruma Balasubramanian: For starters, we already have a core set of clients who have global accounts with us, to whom we’re going to take this application transformation value proposition value. We are also going to take this message out to specific industries and sectors, including financial services, energy, manufacturing, communications, media and entertainment.

Anthony McMahon: Speaking from an HP Software perspective, I can tell you that we are embedding our software or our software as a service [SaaS] delivery capabilities in the solutions that [HP] Enterprise Services offer. Enterprise Services will wrap the software up as part of their rationalisation and transformation services.

In addition, we can count on the software sales force to reach out to the market for this. Some of the solutions that we have been talking about can be sold as standalone software capabilities, particularly, our security software through the Fortify 360 solution, our Web Inspect and Application Security Centre, the SaaS APM offering that we talked about earlier, and the cloud services automation solution. All those are also available to customers who go directly to our own salesforce or through our key channel partners across the region.


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