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Augmented reality to bring construction out of dark ages

Byron Connolly | Dec. 7, 2016
An app allows the user to do a virtual walk-through a display home constructed by the builder

He said the organisation will add functionality to the app in the future, including the ability to gather information about customer's 'likes and dislikes', which will feed into a CRM system. This will enable the organisation to start profiling customers better, he said.

"We will be able to see that they have logged onto the website and they are looking at a particular home so we will push content to them through the app," he said. "It's really going to be data-driven to determine [the popularity] of specific styles of houses."

"It's about profiling [potential customers] to a point where by the time they come to us - they've looked through the app and been on the website - and we've got an idea of where they are looking to buy as well."

 

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