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Australian-based SaaS aggregator expands its footprint to Singapore

Nurdianah Md Nur | June 9, 2016
The AU$4 million in capital raised will be used to accelerate Maestrano’s global expansion and meet the increasing demand for cloud services in the local SME market.

Australia's cloud-based integration platform provider Maestrano has announced that it will be expanding its operations in Singapore and making Singapore as its regional hub in Southeast Asia.

Maestrano brings the advantages of automatic data synchronisation for cloud applications exclusively to small and medium-sized enterprises (SMEs) through its enterprise partners.

Its technology enables customers to input their business data into an application that then transfers the information across all other applications they use, automatically making all material interconnected on one single platform.

It also provides an automated widget-based Business Analysis reporting dashboard, aggregating data from the various business applications to present a consolidated view of their business.

The move into Asia comes after raising AU$4 million in capital to accelerate its growth and operations across key markets such as USA, UK, Singapore, United Arab Emirates and Australia. Leading investment institution, Acorn Capital, and former CEO of Macquarie Group, Allan Moss AO, were key participants in the latest round of funding.

With rapid revenue growth in 2016 tripling the numbers from 2015 and an average year-on-year revenue growth exceeding 180 percent, this latest round of funding will enable Maestrano to capitalise on the global US$106 billion valued software-as-a-service (SaaS) market and support increased demand for the company's offering.

"We consider Southeast Asia as a key market due to its high cloud readiness. We have always aspired to dismantle the cloud silo model and become an effective integrator and aggregator of cloud-based business applications. With these additional funds, we are now one step closer to achieving our aspirations on a global level," said Stephane Ibos, CEO of Maestrano.

Maestrano has now secured a total of AU$7.4 million in slightly over two years since its commercial launch in 2013.

With over 35 partners internationally, Maestrano currently serves enterprise clients in seven countries. The company aims to reach out to 3 million SMEs globally by the first quarter of 2017. Key enterprise clients include telecommunication providers, financial institutions, consulting and auditing firms and value added resellers that Maestrano works with globally.


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