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BLOG: Staying ahead in today’s competitive environment

Vivek Srivastava | March 20, 2012
Make the right offer to the right customer at the right time.

Having up-to-the-minute information about customers' behaviour patterns can transform the way communication service providers connect with their customers and can strengthen long-term relationships. In today's economy, this translates into a strong competitive advantage. Obtaining immediate insights into customer behaviour has never been more important than today, and can have significant impact on business results.

 Vivek Srivastava is industry director, communications and media, Progress Software, Asia Pacific and Japan 



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