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Blue Coat’s ambitions for Asia

Zafar Anjum | Sept. 12, 2012
Albert Kuo, general manager and vice president of field operations for Asia Pacific, on how Blue Coat is directly positioned to effectively solve the security and network performance challenges in today’s corporate environment and the instrumental role that he will play to drive the next wave of growth at Blue Coat.

Kuo is also focusing on his channel partners and working to optimise them down to 1700-a reduction of 25 percent from 2,000 partners.

The company is already a market leader in CacheFlow, a caching solution for carriers customers. On top of that, trends such as mobility, social media and BYOD are galvanising the company's business. In terms of products, the company is focusing on Web Security solutions-SWG appliances, cloud service and unified security, said Jonathan Andersen, Blue Coat's director of product marketing in Asia Pacific. "Web security is our core DNA product," he said.

Kuo said that the company is investing hugely in the cloud play. It already has cloud points in Singapore and Australia and will soon have similar facilities in India and Japan.

"We are expecting robust growth in the region, much more than Europe and America," said Kuo. "There is a tremendous interest in our products in the region. For example, I recently returned from India. Today, companies there are studying the cloud. Tomorrow, they will hop on to it. They will need us when they do that."

"Also, when some of our existing customers embrace new technologies," added Andersen, "it triggers new security requirements that they hadn't thought of earlier. So, opportunities arise for us and we step in to help our customers."



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