"We've seen organisations overcome big data implementation challenges by remaining flexible and recognising that no single solution suits every situation," said Mayberry. "If a particular approach doesn't work, organisations quickly try another one, learning as they grow. They also start small and stay realistic in their expectations. Rather than attempting to do everything at once, they focus resources around proving value in one area, and then let the results cascade from there."
The global study is based on a survey of chief information officers, chief operating officers, chief data officers, chief analytics officers, chief marketing officers, chief financial officers and other senior technology, data and analytics leaders from companies in 19 countries including Singapore, across seven industries. The survey covers executives from companies that have completed at least one big data implementation. More than 4,300 targets were screened, said Accenture.
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