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Dell Asia Pacific goes 'open'

AvantiKumar | April 5, 2010
New open, standards-based approach targets medium sector
KUALA LUMPUR, 5 APRIL 2010 -- Hardware solutions firm Dell Asia Pacific has announced an open platforms approach to give customers more choice, said the company.

"The open, standards-based solutions approach is in tune with the current era of virtualisation and is part of the company's continued expansion into the enterprise consulting services space," said Dell Asia Pacific general manager, South Asia, small medium business, Khoo Teng Guan.

Khoo said that while the company ships two unit systems every second, and is committed to sustainable, which includes free recycling service throughout the world, the era of virtualisation demands a new strategic approach based around services.

"More than ever, customers are dealing with two fundamental pain points storing and sorting the explosion of data; and managing and operating the infrastructure and applications needed to run the business," he said.

"In addition, Dell is focusing on the medium segment business (companies with 100 to 5,000 employees) as well as expanding beyond hardware to include consulting services," said Khoo. "Dell is a US$61 billion company, about 10 per cent US$6 billion of which is generated from its consulting services."

"Making complex choices into simple decisions are part of the company's approach," said Khoo, adding that cutting down complexity simplifies the economies of scales as well as improving cost savings.


 Market growth

Khoo cited analyst firm IDC research that showed SMB (small and medium business) IT spending was expected to grow globally from US$510 billion in 2008 to US$675 billion by 2013.

"The Malaysian ICT industry is expected to grow in 2010 and cross the US$1.84 billion (RM6 billion) mark and growing 6.5 per cent year-on-year, while PIKOM [Malaysia ICT industry association] is targetting US$24.52 billion [RM80 billion] revenue annually in the ICT sector by 2015, with eight per cent growth this year," he said

Dell Asia Pacific enterprise director, enterprise systems group, Raymond Sr Victor, said that Dell has moved into being an enterprise player.

Victor said:  "By using the company's Efficient Enterprise approach, which consists of open, standards-based technology, companies can move into cloud computing technologies."

"Dell has used this approach of standardisation, simplification, and automation on itself, which has returned 20 per cent back to strategic spending in the current year," he said, adding that the company has saved 50 per cent in costs.

"Though cloud computing in Malaysia is at its infancy stage, it will gain traction over the next five years," said Victor.

"IDC's recent study showed that 90 per cent of a server in Malaysia is under-utilised," said Victor, adding that Dell could deliver end-to-end data centre virtualisation components. "Through virtualisation, which is a first step to cloud computing, costs are reduced and efficiency is enhanced."