Photo - (Rrom left) Joachim Rajaram, DiGi Head of Communication and Corporate Responsibility welcomes the participants of HACK!@DGCFC.
According to Malaysian telco DiGi, it has held the first open standards mobile hackathon in Malaysia with developers coding for all main mobile platforms - Android, BlackBerry 10, HTML5, iOS, and Windows Phone 8 - in a non-stop 36-hour session.
Held in conjunction with the App Development phase of DiGi's Challenge for Change Programme (DGCFC), more than 150 new and seasoned developers and designers between the ages of 18 to 48 attended to transform the seven winning ideas from the 'Ideation Phase' into working mobile apps.
Key players from the mobile Internet community provided valuable insights on a range of mobile app topics that included:
- Google Malaysia, featuring latest trends, investments and focus of the Android ecosystem;
- Multimedia Development Corporation's (MDeC) ICON programme, on spurring entrepreneurship within the mobile developer community;
- UX Malaysia, on designing user experiences that matter;
- App clinics on Android, Windows Phone 8, HTML5, and iOS, with experts from Apptivity Lab and WiredIn;
- National Blood Centre, on functionalities that would help make blood donation apps more effective;
- Sessions with the seven Ideation winners to gain more insight into their ideas.
- Some Ideation phase winners also chose to form their own teams to personally develop their ideas into apps.
DiGi's head of communications and corporate responsibility, Joachim Rajaram, said: "HACK!@DGCFC saw all segments of the mobile Internet community come together to create the right conditions to fast track development of mobile apps that meet specific Malaysian needs. We believe this collaborative effort with our partners on HACK!@DGCFC and Challenge for Change will help us extend the benefits of mobile internet to as many Malaysians as possible."
"It was very exciting to see the enthusiasm level among the developers, designers and Ideation winners as they worked closely to bring the winning ideas to life," said Rajaram. "We saw a wide variety of apps in different development maturity cycles during the demo sessions," he said. "Some teams demonstrated a lot of foresight by presenting long-term plans to market their apps through peripheral business opportunities with advertisers, accessory retailers and other strategic partners. We are pleased to see the vast talent pool that gathered at HACK!@DGCFC and look forward to see the great apps that will be submitted by the end of the month."
The apps developed at HACK!@DGCFC will be available for download and review by the public on the respective app stores until the Application Development phase closes on 30th April 2013. Subsequently, a panel of judges comprising DiGi's main programme partners will select seven apps - one from each idea - that best capture the theme of the Challenge in bringing Malaysians together through mobile Internet. These winners will be announced at the Challenge for Change finale in June 2013, and will each walk away with RM25,000 (US$8,230) in prize money.
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