Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Forrester’s 2015 predictions: Mobile customer experience will fuel digital transformation in Asia Pacific

Forrester Research | Nov. 12, 2014
Digital transformation will drive technology spending growth of 4.9 percent

Forrester Research, Inc. unveils top ten technology predictions for Asia Pacific in 2015, with expectations that mobile-powered customer experiences will fuel digital transformation in the region. 

"In a world of ever-increasing digital demands and shrinking budgets, CIOs need to be smarter with where they place their bets" writes Dane Anderson, Vice President, Research Director, Region Manager for Asia Pacific, Forrester Research. "Successful CIOs in 2015 will improve collaboration with business leaders to craft superior customer experiences." 

For 2015, Forrester's top ten predictions and their implications are:

1. Digital transformation will drive technology spending growth of 4.9 percent
79 percent of organizations consider improving the experience of technology-empowered customers as a high or critical priority for their business in 2015. While 57 percent of businesses across the region see the rising expectations of customers as the number one reason to spend more money on ICT purchases in 2015. 
2. The majority of companies in Asia Pacific will be unprepared for Digital Disruption
Although powerhouses in China like Alibaba and Haier Group are leading the regional charge to digital business success, few local and regional companies understand what it takes to build a digital business yet. Regional organizational inertia will be the biggest hurdle to digital transformation in 2015 and Forrester expects Asia Pacific organizations to be complacent to the growing wave of global digital business houses crashing in their backyards.

3. China will be the epicenter of Digital innovation
Fuelled by its massive digital population, a lack of legacy approaches and well-funded digital behemoths, China is set to become the world's largest eCommerce market by 2015, with market gains of $315.3 billion in online sales (B2C and C2C).China's social media arena is also developing at lightning speed with 95 percent of metropolitan Chinese online adults using social media today. 

4. 'Digital India' will encounter stubborn roadblocks
The Indian government's $17 billion ambitious Digital India program has the potential to be a game changer for the country. While we applaud the Indian government's program to transform India to a digitally empowered knowledge economy, Forrester predicts that the program will face key ground-level challenges in terms of infrastructure operations and standards as well as the lack of technology management involvement.

5. Mobile business will lag accelerated smartphone adoption
By the end of 2015, Forrester expects 36 percent of adults in Asia to own a smartphone - ownership ranges from a high of 86 percent in Singapore to 44 percent in China and a low of 23 percent in India. However, few companies will be ready to serve these technology-empowered customers on their smartphones in their moments of need. Mobile will remain small in terms of spend - particularly advertising spend.

 

1  2  Next Page 

Sign up for Computerworld eNewsletters.