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From shrink wrap boxes to enterprise customisable platforms

Jack Loo | March 30, 2012
Standard Chartered Bank uses Adobe to engage customers across platforms and devices.

As companies increasingly seek to enable and provide a consistent experience across all platforms, there is a critical need for solutions that are able to integrate all front-end content with the enterprise's backend systems that forms the business' foundation - and this is the role our solutions play.

A good example of this would be Standard Chartered Bank, which has leveraged this technology to reach out to its customers and actively engage them across platforms and devices. The bank launched SC Breeze in Singapore in 2010, to meet the needs of its customers who were constantly on their mobile phones. With Adobe, Standard Chartered was able to provide a consistent experience on the iPhone, Android and Web with one single code.

3) Can you share who are your enterprise customers in the region, the verticals they are from, and their geographical base?

Adobe is seeing a trend unfolding across Asia as enterprises transform themselves to engage customers who are gravitating to a digital, mobile lifestyle. This trend is not specific to any particular vertical, but is consistent across the entire enterprise space. Accordingly, Adobe's enterprise customers come from a wide range of industries, including the finance, public sector, media and entertainment, travel, and telecommunications verticals. Some key customers in the Asia Pacific region include Standard Chartered Bank, Singapore Tourism Board, HTC, and Vodafone.

4) Can you elaborate on your latest acquisitions and where they sit within your portfolio?        

The acquisition of EchoSign in July last year will be a key component in Adobe's document exchange services platform as it ensures the reliable exchange of documents, allowing for universal access, review and approval.

More recently, the company acquired Web Content Management provider Day Software in 2010 and analytics leader Omniture in 2009. Both these acquisitions and related technologies play a key role in Adobe's offerings to the enterprise today.

With the acquisition of Macromedia in 2005, Adobe Flash and rich Internet applications came into the picture, as did a growing emphasis on delivering engaging user experiences. Enterprise developers were provided tools like LiveCycle ES 2.5 that contained Solution Accelerators, templates and code bundles to streamline enterprise app development.

In 2004, Adobe acquired Q-Link Technologies and obtained workflow technology. The enterprise strategy broadened to embrace business process management, where in addition to forms technology, the company provided the means to build and deploy intelligent PDFs, gather and process information in and out of forms, and provide enterprise developers with the means to design, monitor and manage the forms workflow.

This was the beginning of the company's LiveCycle-branded offering, which evolved to encompass capabilities such as rights management, workflow management, and process management.


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