FRAMINGHAM 24 FEBRUARY 2011 - Google will intensify its attack on Microsoft's enterprise collaboration business with the release on Thursday of the Cloud Connect plug-in for Microsoft Office and with the launch of a trial program for the collaboration components of Google Apps.
In limited release since November, Cloud Connect is now available to all Microsoft Office 2003, 2007 and 2010 users who also have an individual Google account or a Google Apps account.
Based on technology from DocVerse, a company that Google acquired about a year ago, the Cloud Connect plug-in lets Office users share and collaboratively edit their documents by storing them on Google's cloud infrastructure but without leaving the Office interface.
Once stored on Google servers, Office documents receive a unique URL and pop into their author's Google Docs file list. Cloud Connect tracks changes and edits made to documents and lets users revert to previous versions.
Because users work at all times with the Microsoft software, documents don't need to be converted to Google Docs, avoiding formatting problems.
Docs, a hosted office productivity suite freely available with an individual Google account, competes with the Office desktop suite and with its online companion Office Web Apps, which does allow for cloud-based collaboration.
Docs is also part of Google Apps, a free, hosted collaboration and communication suite that competes with Microsoft Exchange through its Gmail component. Apps is free, except its Business edition, which costs $50 per user per year.
Apps also competes against Microsoft's BPOS (Business Productivity Online Suite), a hosted suite that includes online versions of Exchange 2007, SharePoint 2007 and Office Communications Online but not Office Web Apps.
Microsoft plans to ship this year a BPOS upgrade called Office 365 with online versions of Exchange 2010, SharePoint 2010 and Office Communications Server 2010 (renamed Lync). It also comes with Office Web Apps, and in some configurations includes the full-featured Office 2010 offered on a hosted, subscription basis.
Clearly, in Google's ideal world there would be no need for Cloud Connect because everyone would use Apps instead of Office, Exchange and SharePoint.
To that end, Google is also launching on Thursday a 90-day trial program called Appsperience for organizations to test drive the collaboration components in Apps, such as Docs and the Sites website builder.
The program doesn't include Gmail, but organizations that sign up for Apps at the end of the trial period do get the full suite, including Gmail.
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