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HK-based Dao Lab aims for momentum in video optimization

Teresa Leung | Sept. 12, 2012
VCs focus on going to IPO--while a startup's goal is to improve the product, said Kit Tsi (pictured), principal researcher and president at Hong Kong-headquartered video optimization tech provider Dao Lab.

KT: We offer our product on a subscription basis, charging customers a monthly fee varying with the number of CPUs, usage volume, and complexity of customer requirements. The lowest monthly fee is less than US$1,000. Compared to a hardware encoder that costs at least HK$200,000, our product offers enormous savings.

CWHK: Who are your customers? Where are they from?

KT: Our existing local customers include The Hong Kong Economic Times, Metro Broadcast, and Oriental Press Group. There are firms trialing our product in China, Hong Kong, Taiwan, the US, and Canada.

CWHK: Who are your competitors?

KT: They include companies that make high-end video encoding hardware and firms such as Adobe and Apple that have their own video encoding software.

CWHK: How many people are working at Dao Lab? Do you have problems hiring the right people?

KT: Fewer than 10. We don't actually need many engineers to develop products, but plan to add more people with skills in technical support, sales engineering, and quality assurance. The mobile apps space has drawn many tech pros, leaving other areas of IT with talent shortage and higher hiring costs.


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