Hortonworks isn't the only Hadoop company making partners though. The company's biggest competitor is Cloudera, the proprietary Hadoop distribution company, which has had quite a string of partnerships of its own during the past year. Oracle, Cisco, IBM, HP, Dell and NetApp are all listed partners of Cloudera. Cisco, for example, has a reference configuration architecture for Cloudera Hadoop deployments, as does IBM. Oracle has a key-value big data appliance.
"Partnerships are a key approach to both companies' strategies," says Aslett, who tracks the database and big data markets. The partnerships are win-win situations, he says. Hortonworks and Cloudera push Hadoop out into major IT vendors who can evangelize the platform for their existing customers, while the big-name vendors ensure they have a play in next-generation database technologies.
Hadoop is a hot topic in IT right now. Last year's inaugural Hadoop Summit, led by Hortonworks, attracted more than 2,300 attendees, Hortonworks says, with significantly more expected this year. Peterson, the Neustar vice president, says engaging with the open source Hadoop community has been an invaluable resource. "Hortonworks is a company that will knit you into that community," he says. "If you're a company that's paying attention to the next generation of engineers and what types of teams they will build, going open source is what you need to do to energize that group." With open source, each individual developer's talents can be leveraged for the greater good. "It's an amazing trend to be a part of," he says.
NOTE: This article has been edited to take out a reference to Cloudera as a proprietary Hadoop distribution company. Cloudera has some proprietary management capabilities that complement Hadoop, but its distribution is still based on open source code.
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