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How APAC organisations should leverage location-based marketing

Nurdianah Md Nur | Dec. 13, 2016
Near’s Smriti Kataria talks about the factors that impact the success of location-based marketing.

How receptive are consumers in APAC towards location-based marketing? Can you share how you've helped organisations in the region improve their business?
Location-based marketing is becoming popular amongst APAC marketers as they start to realise the value of this tool. Increasingly, we are getting queries about Allspark so we are spending a lot of time doing demonstrations to showcase the power of our tool. The feedback has been fantastic which is further helped to create new user cases as we go along.

Near's platform has be utilised across many businesses in the region. We ran a campaign with Shell in the Philippines, where we used location data to promote products and services to consumers in both its own and competitor stores. Location data not only helped Shell to gather rich insights about consumers and target them at the most relevant moment, but it also helped them to measure impact. Shell saw a  14 percent increase in foot traffic, with 20 percent of this jump coming from the competitor outlets. 

 

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