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How small businesses can mine big data

Christopher Null | Aug. 28, 2013
Your customer data contains hidden gems of business intelligence. Here's how to make it work for your company

Qualtrics:  Big data comes to customer surveys, such as those "Tell us how we can do better" pop-ups you get at the end of a Web browsing session. Insights driven by Qualtrics can help with product and market research, ad testing, and even performance evaluations at the office. Pricing varies.

Sylectus:  Even the trucking business is finding uses for big data. Sylectus helps companies with small fleets manage loads, sell or find empty space on trucks, locate nearby load space for urgent delivery needs, and more. The company has 11,000 trucks in its system, requiring tons of number crunching to manage. Pricing varies.

However, if your business decides to embrace big data, it doesn't have to mean making a huge commitment to a service provider--contractually or financially. Identify one problem area--sales, finances, Web performance, etc.--and start mining your data for insights. In no time, you'll be turning big data into big opportunity.


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