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HP's Application Transformation Proposition

F.Y. Teng | April 18, 2011
The total enterprise IT solutions provider unveiled last week new offerings under its Application Transformation solution portfolio.

SINGAPORE, APRIL 18, 2011—Hewlett-Packard (HP) announced last Wednesday (April 13) new offerings in its Application Transformation solution portfolio, which, representatives of the vendor said, now gives enterprises all the hardware, software and services they need to assess, modernise and manage–i.e. in entirety “transform”–their various applications.

HP executives cited new global research and specific client demands as reasons for the latest enhancements to the portfolio. “We’ve been talking to a number of clients overall in the industry and one of the things that they’ve been telling us is that after a protracted period of recession they’re now in the process of trying to figure out how they move from the context of cost cutting to more of a innovative and growth type of framework within their organisations,” said Ruma Balasubramanian, VP, Sales, Enterprise Services, HP Asia Pacific and Japan, about the launch. “And what they’ve basically been telling us is that the biggest hurdle to innovation is the ability to drive funding from an internal standpoint. So that led us to the question, How do companies free up overall funding within their org anisations?”

HP’s answer is the “instant-on” proposition, which with reference to enterprise applications means application transformation, which in turn delivers reduced maintenance costs, maximised enterprise value and ultimately applications that drive enterprise innovation. (Ref. HP’s Instant-On Enterprise website.)

Balasubramanian elaborated. “One of the components of the instant on-enterprise on the journey to get our clients to that vision is to talk about how we unlock the value that is currently locked up in low value-added applications,” she said. “Seventy percent of IT budgets today are locked up in maintaining those applications and in operating them. For the most part, CIOs and business leaders that we talk to need to get a better handle on the applications they have today—the importance of these applications in supporting the businesses they drive, and how to make those applications more responsive, flexible and able to support their overall innovation agenda.”

“So our announcements here are a series of software, services and solutions designed to assess, modernise and manage their enterprise applications,” said Balasubramanian, to bring about “an overall cost reduction” that is so significant that it “frees up resources”, which can then be reallocated to innovation initiatives for the company.

The following are now key components of the Application Transformation solution portfolio.

•    HP Application Portfolio Management (APM) software, which is delivered as a service to enable user organisations to quickly identify areas for portfolio rationalisation using fact-based analysis against a set of enterprise goals.

•    HP Applications Rationalization Services, which enables enterprises to “build a complete applications inventory and identify duplicate and redundant capabilities” that can be removed to lower total cost and raise operational efficiency.

•    HP Applications Transformation to Cloud Services, which enables client organisations to “analyse their application and infrastructure environments to determine [their] Cloud suitability” and to craft a roadmap for moving their applications onto the Cloud.

•    HP Application Transformation Services for Client Computing, which enables enterprise customers to modernise their client device environments to Windows 7, and thereby deliver greater productivity, mobility and security.

•    HP Fortify Real-Time Hybrid Analysis, HP Fortify 360 and HP Application Security Center, which together empower enterprises to “proactively deliver the application security intelligence required to effectively manage risk.” (HP Fortify Real-time Hybrid Analysis offers application security analysis; HP Fortify 360 is a suite of solutions for identifying, prioritising and fixing security vulnerabilities in software; and, HP Application Security Center is a family of solutions put together to help customers effectively address their application security management needs.)

•    HP Cloud Service Automation 2.0 software, HP Exchange Services for Private Cloud, and HP Enterprise Cloud Services for Microsoft Dynamics CRM—all of which are meant to enable clients to move onto the Cloud with increased flexibility and speed.


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