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Live 3D broadcasting of 2010 FIFA World Cup in Hong Kong

Zafar Anjum | June 18, 2010
Cyberport successfully completes testing with the help of Panorama

HONG KONG AND SINGAPORE, 17 JUNE 2010 Hong Kong's Cyberport has successfully completed testing for live 3D broadcasting of 2010 FIFA World Cup football matches in Hong Kong, the government agency has announced.

Cyberport is a US$2 billion landmark project managed by Hong Kong Cyberport Management Company, and is wholly owned by the Hong Kong government. It helps in commercialising creative ideas and incubating start-ups.

State-of-the-art facilities, including a 10GB broadband network and the Digital Cinema Exchange (DCX) platform, have made it possible for Cyberport to become the global pioneer to reach this milestone, the company announced.

The DCX is a digital entertainment pilot scheme, launched in Hong Kong in March 2010.

As Hong Kong's creative digital community, Cyberport has become a global pioneer in breaking through technical barriers to enable Hong Kong football fans to watch World Cup matches live in 3D, said Herman Lam, chief executive officer, Hong Kong Cyberport Management Company. This also opens up new opportunities for cinemas and distributors in Hong Kong to offer more 3D content, such as sports events and concerts.

Panorama's role

The testing took place in both Cyberport and the project partner, Golden Harvest facilities. According to Cyberport, it directly received satellite signals, decoded them and sent them to the two theatres using DCX streaming technology.

Entertainment programme provider Panorama also played an important part. While Cyberport managed the technical aspects of the project, such as receiving satellite feedback and converting it into multi-cast streaming, Panorama played an important part in securing the broadcast licensing from FIFA, the company explained.


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