PHOTO - (From left): Dato' Ahmad Zaini Othman, CEO of MBSB exchanging handshake with SAS managing director Andrew Tan.
Malaysia Building Society Berhad (MBSB) has chosen a business intelligence (BI) solution from business analytics provider SAS Malaysia to gain enhanced customer insight, it said.
Financial services firm MBSB's chief executive officer Dato' Ahmad Zaini Othman said during the signing late August that SAS' Rapid Predictive Modeller would also help to reduce non-performing loans and provide better campaign management and credit scoring.
"This is an upgrade to MBSB's existing predictive analytics and data mining solution - SAS Enterprise Guide and SAS Enterprise Miner - implemented in 2005," said Ahmad Zaini, adding that the initial investment was for RM1.4 million (US$469,090).
"Back then, it was aimed for holistic reporting, to address high non-performing loans [NPLs]." he said. "Now, we are using campaign management and credit scorecard solutions to better measure clients' behaviour and campaign penetration."
He said that through intensive product development and new marketing campaigns, MBSB planned to grow its retail assets -personal financing and home mortgage products - while also establishing a position as a reliable corporate financial provider. "MBSB will capitalise on its strengths as a small financial institution: agile decision-making, personalised customer service, flexibility and fast turnaround time. The company does not plan to compete directly with existing financial players."
"MBSB relies on SAS solutions to realise their corporate objectives, especially assessing and approving good loans via credit risk scorecard for its retail business," said SAS Malaysia managing director, Andrew Tan. "With SAS, MBSB decision makers can execute their business plans effectively and efficiently. The new SAS Rapid Predictive Modeler solution will help MBSB uncover unknown patterns, opportunities and insights to drive proactive, evidence-based decision making."
Malaysia Building Society Berhad (MBSB) can be traced back to the Federal and Colonial Building Society Limited incorporated in 1950. Malaysia Building Society Berhad (MBSB) was incorporated on 17 March 1970 in Malaysia to take over the Malaysian operations and was listed on the Kuala Lumpur Stock Exchange on 14 March 1972.
MBSB's Ahmad Zaini said it has recently introduced an array of new products, such as the MBSB Ultimate, Bijak Malaysia (Bancassurance) and the Cheeky Savings Account, to tap into under-penetrated markets, such as young professionals just beginning their careers and requiring reliable financial advice.
"In addition, the credit scorecard systems will give MBSB a comprehensive customer view based on behaviour variables and demographics," he said. "The dashboard reporting is essential to lowering rates of NPLs, currently 20 to 25 percent for 2011."
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