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Mastering convergence: SAP Malaysia

AvantiKumar | Aug. 28, 2013
SAP Forum Malaysia is one chapter of a global roadshow targetting 45,000 customers in more than 70 cities around the world.

Francois Lancon - President and Managing Director of SAP Southeast Asia

Photo - Francois Lancon - President and Managing Director of SAP Southeast Asia.


SAP showed its latest solutions during the Malaysia leg of its global roadshow designed to help companies better manage the convergence of major IT trends, said the enterprise applications provider.

In Kuala Lumpur, SAP Southeast Asia president and managing director Francois Lancon said companies in Malaysia and the rest of the world needed "to master the convergence of mobile, social, big data and cloud technology to succeed in today's real-time networked economy."

"The convergence of cloud, mobile, social and big data is reshaping the future of business, empowering consumers and changing the ways businesses operate," said Lancon.

"Companies in Southeast Asia can harness our latest innovations in mobile, cloud, database & technology, analytics and applications, to run smarter, faster and simpler and ultimately, make the world run better," he said.

SAP Forum Malaysia is part of a global road show to reach more than 45,000 customers, partners and influencers in more than 70 countries in more than 49 countries, said Lancon. In the Southeast Asia region, SAP Forum is taking place in seven countries including Thailand, Singapore, Malaysia, Indonesia, Pakistan, Vietnam and the Philippines, he said.

Core applications, analytics for critical decision-making

"The company's technologies, which span 25 vertical industries, are being used to redefine the customer experience," said Lancon. "In addition, the SAP HANA platform is supporting employees and partners to unlock the power of business networks."

He said some of the latest advances include SAP Business Suite, powered by SAP HANA, which is an integrated family of business applications that captures and analyses transactional data in real time on a single in-memory platform. SAP Business Suite powered by SAP HANA can now run their business in real time within the window of opportunity to transact, analyse and predict instantly and proactively in an unpredictable world.

SAP Business Suite is well-suited to help customers navigate the dynamic market conditions of the Asia Pacific region, home to four of the five of the world's fastest-growing economies, 60 percent of the world's population, and an urban population of 1.9 billion people that's expected to balloon to 3.3 billion by 2050, said Lancon.

This environment presents businesses with both challenges and opportunities. With fierce competition and ever-changing conditions, real-time access to information becomes critical for decision-making, he said.

Kowshik Sriman - Managing Director of SAP Singapore and Malaysia modified


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