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Myer using mobile apps to stay competitive

Shahida Sweeney | Nov. 11, 2014
The Australian retail giant see its future in mobile reporting, digital, and analytic tools.

The future lies in integrating analytics and business intelligence with mobile devices, according to Black. A judicious mix of grids and graphs enables managers to customise their views of reports or make split-second decisions about inventory and customer needs.

This at-a-glance mobile reporting will drive business success, especially for retail that operates in a fiercely competitive landscape.

Among the mobile apps, salespeople are using smart phones as point-of-sale cash registers and customer data collection points. Mobile devices enable merchants to swipe credit cards and ring up sales at strategic points, with the ability to track and act on this data in real-time.

Myer's national business is now complemented by recently enhanced online, digital and mobile platforms. The investment in mobility and analytics is helping consolidate reports, make sales reports more visible, and boost staff productivity.

As Australia's largest department store group and, Myer has been in business for more than 100 years. The company's footprint encompasses 67 stores across prime retail locations across cities, towns and regional areas.


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