5. Greater relevance of global markets for UCaaS. The global unified communications and collaboration market is predicted to top $35B by 2019. UCaaS first emerged in the US as the cloud infrastructure and the technology matured. Regions outside of North America are now starting to take advantage of the technology. Within the UCaaS market, the majority of growth and adoption will spike in markets outside of the United States. In particular, Europe, Asia Pacific and Australia are starting to deploy UCaaS solutions now that the technology has been vetted and the needed infrastructure is in place. We'll see the entire balance of power shift in the UCaaS market as Europe and Asia Pacific begin to adopt the technology at a faster rate.
UCaaS technology is starting to live up to its full potential as the technology matures and the worldwide infrastructure fully develops. Adoption for more integrated solutions in increasing in the enterprise as end-users place greater value on user experience and tangible productivity gains. The expanded capabilities of mobile and analytics combined with a more technology friendly workforce will continue to accelerate UCaaS adoption.
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