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Should Apple worry about Microsoft-IBM deal?

Matt Kapko | July 22, 2016
IBM’s new partnership with Microsoft nearly mirrors a deal the enterprise giant struck with Apple in 2014. But that’s where the similarities end.

Why Apple should worry

Apple’s role in the enterprise has been and, for the foreseeable future, will be anchored to workers and consumers, not big businesses, says Aaron Gette, CIO of Bay Club, a lifestyle and fitness company. “Microsoft might not be first to market, but they come prepared and well versed,” he says. “Microsoft's Azure is beginning to win in the enterprise cloud marketplace, so the role of IBM's ability to deliver apps to the Surface users in the enterprise is a great play.”

Gette says he doesn’t think Microsoft’s deal with IBM will negatively impact Apple, but the Cupertino giant should be worried about who it is as a company. “With iPad and IPhone sales slipping in a more saturated mobile market, how will they address the needs of the consumer of the future?”

Castanon-Martinez also sees cause for concern at Apple, but it has little to do with Microsoft. “Apple should be worried, but not because of what Microsoft is doing, but rather because of what Apple is not doing,” he says. Apple crawled into the enterprise and gained momentum as a tool for work through the popularity of iOS devices, says Castanon-Martinez. “But when it comes to a well-orchestrated strategy that looks at the enterprise from different angles, Microsoft is ahead of the game.”

 

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