Singapore-based software applications developer U2opia Mobile's Facebook by Fonetwish platform is being adopted by Indonesian telco Telkomsel.
This means that the software will be available to Telkomsel's 106 million subscribers. The organisation is Indonesia's largest telecom provider.
Subscribers can just dial *325# to log into their Facebook profiles, update status and view their friends' walls - all without an Internet connection. With a market base of 40 million people in Indonesia, the country is the second largest market for Facebook.
"We are enthused by the response to Fonetwish by Facebook application. Indonesia has the highest adoption of Facebook in the region and we expect a good response to this service", said Ririn Widaryani, deputy VP product lifecycle management Telkomsel.
Unstructured Supplementary Service Data (USSD) is a protocol used by smartphones to communicate with servers within service providers. USSD can be used for mobile-money services, location-based content services and menu-based information services.
"Over the next few months, Facebook by Fonetwish will add more functionality, based on what the local market is looking for," said Sumesh Menon, founder and CEO of U2opia Mobile.
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