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Singapore's Animal parks modernise IT systems

Veronica C. Silva | March 2, 2011
New ERP solutions to help parks operator boost revenues


The operator of Singapore's themed animal parks has recently embarked on an IT upgrade project to help boost revenues through streamlined processes.

Wildlife Reserves Singapore (WRS), operator of tourist attractions Night Safari, Jurong Bird Park and Singapore Zoo, has decided to implement SAP ERP solutions for various operating business units of the company.

The goal of investing in the upgrade - for an undisclosed amount -- is for management to get a better picture of how the parks are doing in ticket sales and for them to make the necessary decisions based on data collected from the ERP system. The end goal is to attract more visitors to boost the bottom line.

ObTech Asia Pacific, SAP's implementation partner for the project, said WRS has included the SAP Business All In One (SAP BAIO) with financial, materials and inventory management, sales and distribution modules, and the SAP Business Objects in the IT upgrade project.

The solutions integrate data derived from ticketing sales and relate these with other businesses within the parks, such as the restaurant and souvenirs shops. With the information, management can realign programs and projects to attract more customers. The SAP platform also helps the company streamline compliance with environmental health and safety regulations.

Kowshik Sriman, managing director, SAP Singapore, said WRS' decision to upgrade the three parks' IT system "reflects the commitment of WRS to efficiency, productivity and transparency that can only be achieved with a well-integrated system and a dedication to best practices".

The three parks welcome millions of visitors annually. A fourth park, the River Safari, a river-themed park focusing on wildlife, is scheduled to open next year. 



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