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Social networking drives business processes at Pandora and Rosetta Stone

Kristin Burnham | March 27, 2013
Pandora and Rosetta Stone have embraced social business tools and the cloud to cut costs, increase productivity and improve collaboration. Learn how these two companies overcame security concerns, gained executive buy-in and more.

Rosetta Stone's Mannakkara says Chatter has decreased the amount of email they send and receive.

"Having a conversation on email drives me crazy," he says. "If we have more than two or three threads, the rule is to pick up the phone or start a Google Hangout."

Both Rosetta Stone employees and its executive team have embraced Chatter fully. Mannakkara says that they display a Chatter feed during company meetings so the CEO can answer questions asked by employees from around the world.

Their CEO is now a big proponent of social, which Mannakkara says has helped set the tone for the rest of the company.

"He has two Macs in his office that rotate through our Facebook pages, our website and Chatter," he says. "He's staying on top of it all to see what employees are saying and what customers are saying. Their voices are just as important as the products we sell."

Pandora's Rothschild says because the company has no hardware or software to contend with, they're able to focus their efforts elsewhere.

"We don't spend any time worrying about what version of database we have or what our network is doing," he says. "We can spend our time making our company more effective and transforming the business instead of being in survive mode."

 

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