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Startup creates Yelp-like site, but for business apps

Chris Kanaracus | Feb. 15, 2013
Business software purchasing, particularly at the enterprise level, can be a lengthy and difficult process, something startup G2 Crowd is hoping to alleviate with a new Yelp-like review site aimed at enterprise applications.

"There are many different factors that go into a business applications purchase decision, but I think G2 Crowd looks like a helpful addition," said Forrester Research analyst China Martens, via email.

"I think it would be very helpful for each reviewer to list their experience with the product they're reviewing," Martens added. "Reviews of different versions of the same product would also be very helpful - for now, it looks as though there could be confusion over different releases."

The site's goal of vendor independence is another asset, in Martens' view.

"Obviously, compared with G2 Crowd review comparison charts, it's hard for a specific vendor to provide any comparison charts of its partners in any given application without creating issues with those partnerships," she said.

Full-named user profiles have been lacking in reviews sections of business applications stores, she said. "I'm thinking the combination of G2 Crowd with a general-purpose business apps store would be very interesting and powerful.

 

 

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