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The Bíg Data ace in Malaysia's digital strategy: MDeC

AvantiKumar | Dec. 17, 2014
The National Big App Challenge finale signals an increased focus on big data analytics as a potent driver of national innovation, says MDeC's Dato' Yasmin Mahmood.

Dato' Yasmin and Wan Peng (lead) MDeC  

Photo -  Dato' Yasmin Mahmood, CEO, MDeC (front right) with MDeC's Chief Operating Officer Ng Wan Peng (to her right). Between them is Tentspark Founder Tang Siak Kwan.

National ICT agency Multimedia Development Corporation [MDeC] said Big Data Analytics [BDA] offers so many opportunities to Malaysian businesses that it is a key driver in the nation's ambition to become a fully developed knowledge economy by 2020.

Speaking on 15 December 2015 at Le Meridien KL during the the event featuring MDeC's collaboration with IT consultancy and solutions firm Tentspark, which saw winners of the National Big App Challenge being announced, MDeC's chief executive officer Dato' Yasmin Mahmood said that BDA was one of several strategic initiatives the agency is backing in creating a 'culture of Malaysian innovation'.

"BDA is one of the most current trending segments in the global ICT arena," said Yasmin. "In the simplest terms, BDA is the enabler that allows businesses to make better decisions through the analysis of massive volumes of data that is often gathered but left unused. BDA is expected to contribute 46 percent, or RM770 [US$220.5] million, towards the nation's digital economy revenue by 2020."

"However, Malaysia must be quick to adopt if we are not to be left behind, given the increasingly harsh realities of the global business landscape," she said, adding that MDeC initiatives to drive ICT initiatives has resulted in a sound environment that has allowed new advances in the BDA arena.

BDA investments in the country have so far continued to rise, with 64 percent of organisations in 2013 investing or planning to invest as compared to 58 percent the year before, said Yasmin.

"The Digital Malaysia mandate is about ensuring that the benefits of ICT are pervasive amongst the businesses, communities, and the government in Malaysia," she said.

 BDA and government

Yasmin said that on a governmental level, BDA can play a huge role in increasing its efficiency and efficacy. If the right BDA solutions are carefully implemented, the government can gain much needed feedback and insights that will help improve the decision making process.

She said the National Big App Challenge - themed Applications that can Benefit the Rakyat [people] - was one of the MDeC initiatives that pushed BDA to the limits, with the participants even using open data sets from the Malaysian government such as in the case of the MMU-Teradata web app, which was able to predict dengue outbreaks geographically as well as show risk-prone areas, demonstrating one of the strongest points of BDA: predictive modelling.


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