Wait, didn’t we just delve into the tech side? Yes, but most of you aren’t doing this effectively. “Most organizations have a haphazard architecture that has largely been driven by their digital workplace vendors,” Rozwell says. You need to tie all of the digital platforms together in a seamless mesh of contextual awareness, mobility and real-time information delivery that enables employees to serve customers. Facilitate cloud-, mobile-first strategies, starting with a cloud-based office suite. Create a "bring your own work style" culture, enabled by smart workspaces.It’s also important to reward technology innovation practices.
This is just a blueprint; execution is everything. Rozwell says digital workplace programs fail for various reasons, such as a lack of attention to organizational change issues, an overemphasis on technology, and focus on the wrong questions. She is frustrated by CIOs frequently asking her what “productivity bump” they can expect from building a digital workplace. “Productivity is a vague and abstract notion,” Rozwell says. “It is also notoriously difficult to measure in any way that connects to the business outcomes that should be the impetus for the digital workplace initiative.”
Instead, CIOs should ask: How will a digital workplace help improve the way employees serve customers?
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